Piedmont Federal Savings Bank
As the agency of record with Piedmont Federal, our work together has been far reaching tapping into every competency within Alderman. A forward leaning marketing posture at Piedmont Federal ensures that we are always developing new campaigns and advertising platforms to support brand awareness and product platforms. Brand activation events, social media engagement, and strategic analysis are important components in the bank’s marketing approach. An especially successful brand activation event involved the leveraging of the movie It’s a Wonderful Life.